"This project has been several years in the making," Sterling Riethman, New Belgium's Chief Communications and External Relations, said in the company's Oct. 7 announcement. For anyone in Botetourt County who used to meet friends at the big brewery off Route 220, it has been even longer. On Friday, Nov. 6, the building at Botetourt Center at Greenfield opens to the public again for the first time since 2019.
The beer is back. The kitchen is not. Because of that, the new taproom works best as one stop in an evening rather than the whole evening. This fall the rest of that evening opened a few miles away, on Town Center Street and on Country Club Road.
What opens at 555 International Parkway
New Belgium calls the space a "Liquid Center." The company already uses that name for its taprooms in Fort Collins, Colorado, and Asheville, North Carolina, and Daleville becomes its third. The address is 555 International Pkwy., off Route 220 in the Greenfield Recreation Park area.
According to the New Belgium Daleville visit page, the regular hours are:
- Wednesday through Friday: 2 to 8 p.m.
- Saturday and Sunday: noon to 8 p.m.
- Monday and Tuesday: closed
The taps will carry the Voodoo Ranger lineup, Fat Tire and La Folie, plus rotating small-batch beers for drinking on site or taking home. The announcement also promises views of the Blue Ridge Mountains. Local food trucks will park there regularly during open hours.
The 8 p.m. closing time every open day shapes everything else in this post. The taproom is a place for a late afternoon and early evening, five days a week.
The kitchen didn't come back
Ballast Point opened the first public phase of the site on June 12, 2017, with a kitchen, a tasting room and a banquet room for up to 300 people. WSLS reported in 2019 that the taproom and restaurant would close Sept. 29 of that year while brewing continued. The Fincastle Herald calls that full-service restaurant "a popular gathering place in the area."
The brewing never stopped. The 259,000-square-foot plant kept running after the public spaces closed, and New Belgium bought it in 2023. At the time, the company said it had no current plans for a taproom there. The Herald traced the change of course to permit activity in May involving the old taproom space. A job posting for a hospitality supervisor followed, covering tasting-room operations, events, tours and coordination with food trucks and other vendors.
The Herald also reports that company documents describe the Daleville location as selling beverages without a kitchen or restaurant. WSLS likewise reported that the new operation would not run its own food service. So any food at Greenfield will come from whichever truck is parked there that day.
A food truck is fine for a pint and a snack. But an anniversary dinner or a sit-down meal with visiting family, the kind of night the old banquet-room building used to host, now has to happen somewhere else. This fall, that somewhere else is already open.
Dinner moved to Town Center Street
On Sept. 18 the Botetourt County Chamber of Commerce held a ribbon-cutting for UnWined Wine Bar at 32 Town Center Street in Daleville Town Center. The Fincastle Herald's Chamber roundup called it one of the county's newest eateries and noted its food and atmosphere.
The full name on the restaurant's website is Unwined Wood-Fired Kitchen & Wine Bar. The kitchen is built around a 700°F wood-fired oven, and ingredients come from local farms and the restaurant's own hydroponic greenhouse. Beyond the pizza, it serves nightly dinner specials of pastas, seafood, steaks and chops, with a wine, beer and spirits list that includes several Virginia-made options. Its sister restaurant is Town Center Tap House. Lunch runs 11 a.m. to 4 p.m., and dinner runs from 4 p.m. to close.
Next to the taproom's hours, that schedule fills an obvious gap. The brewery has no kitchen and closes at 8. UnWined has the kitchen and serves dinner past that hour. Both sit off Route 220 in Daleville, so an early pint at Greenfield followed by a table on Town Center Street is a short drive. That drive replaces the single stop the Ballast Point building used to offer.
The daytime half is in Troutville
The third new opening keeps earlier hours. On Sept. 19, the day after UnWined's ribbon-cutting, the Chamber celebrated the grand opening of the Pure Grass Farm store. The event was free and open to the public, with live music, family activities and a 2 p.m. ribbon-cutting.
The store is at 457 Country Club Road in Troutville. Pure Grass Farm is run by farmers Brian and Jenn Bowen. The shelves carry the farm's own grass-fed and grass-finished beef and mutton and its pasture-raised chicken and eggs. They also stock Virginia-sourced trout, dairy, sourdough, honey, coffee and goods from local makers. The store is open Tuesday through Saturday, 9 a.m. to 6 p.m., and closed Sunday and Monday.
The Chamber is treating places like this as part of a bigger effort. Its Oct. 2 newsletter announced a new Agriculture Committee that will bring together farms, farm stands, wineries, breweries and agritourism businesses. One of the ideas it plans to explore is an agricultural and agritourism trail. A farm store in Troutville and a brewery taproom at Greenfield both fall within that list.
Which days line up
All three businesses keep different schedules, so it helps to check the day before planning around them. Here is the week once the taproom opens Nov. 6:
| Day | New Belgium Liquid Center | Pure Grass Farm store | UnWined |
|---|---|---|---|
| Monday | Closed | Closed | Lunch 11–4, dinner from 4 |
| Tuesday | Closed | 9 a.m.–6 p.m. | Lunch 11–4, dinner from 4 |
| Wednesday–Friday | 2–8 p.m. | 9 a.m.–6 p.m. | Lunch 11–4, dinner from 4 |
| Saturday | Noon–8 p.m. | 9 a.m.–6 p.m. | Lunch 11–4, dinner from 4 |
| Sunday | Noon–8 p.m. | Closed | Lunch 11–4, dinner from 4 |
UnWined's website lists lunch and dinner service times but not a day-by-day schedule, so call ahead before counting on a particular day.
Wednesday through Saturday is when all three line up. Saturday has the widest window: the farm store from 9, the taproom from noon, and dinner on Town Center Street after that. On Sunday the taproom is open but the farm store is closed. On Monday and Tuesday nothing at Greenfield is pouring.
Opening day, Friday, Nov. 6, follows the weekday pattern with a 2 p.m. start. The Herald reported on Oct. 6 that hours, events and opening-day activities had not been announced. New Belgium's Oct. 7 release added the regular hours but no opening-day program. It points visitors to newbelgium.com/visit/daleville and the @newbelgium_dvl account for event updates. New Belgium has not yet announced tour booking, outdoor seating or policies for children and dogs.
A brewery that stayed a neighbor
New Belgium bought the plant to supply beer for national distribution. Since then, the company says it has given more than $175,000 to nonprofits across Western Virginia. It lists programs for food access, wellness resources, affordable housing, land and water stewardship, and local schools. The Brewbound report on the opening places it after two years of New Belgium investment in hospitality spaces.
Starting Nov. 6, the large building at Greenfield will be open to the public again five days a week. It will sit alongside a wood-fired kitchen in Town Center and a farm store in Troutville, both opened this fall.
The Crouch Team has worked across the Roanoke Valley since 1991, and we keep track of what opens along Route 220 because our clients ask about it. If you're weighing a move closer to Daleville, Troutville or anywhere else in Botetourt County, Christy Crouch and the team would be glad to talk it through. Book an appointment whenever you're ready.
