Our Comprehensive Real Estate Marketing Plan to Sell Your Next Home

February 21, 2023

Christy Crouch and the talented agents who work with her on The Crouch Team are experts when it comes to marketing homes for sale. They know exactly how to make each property they sell stand out on the market. They use a combination of tried-and-true marketing strategies and cutting-edge tactics that lead to quality results. Here’s how they will help you develop a real estate marketing plan if you choose to entrust them with your business. 

They will help you price your home effectively

This doesn’t seem like it would fit into a typical real estate marketing plan, but how you price your home directly affects who sees your home listing (and who doesn’t). First and foremost, they will run a Comparative Market Analysis on your home to make sure you are listing your home at a price that it will appraise for. If your home doesn’t appraise, your buyer could run into issues securing their funding. Many home contracts have an appraisal contingency allowing the buyer to walk away from the deal or reopen negotiations about the sales price in these situations. 

They will also work with you on how to effectively price your home so that a large group of potential buyers will see your listing. For example, they will look at the current crop of houses on the market to determine if there are any gaps or openings where your home could stand out as the only property available in a given price range. Say that your home’s appraised value is $625,000, and there are currently no homes for sale between $620,000 and $640,000. Buyers who are pre-approved for a loan at this amount will be setting their search filters to show them homes at this price point. If your home is the only option available, this creates a situation where your home could jump off the page.

They will help you define your target audience

Understanding who you’re selling to will help you tailor your home listing to a specific crowd. The Crouch Team will ask you questions to help you determine if your ideal client is a first-time homebuyer, a young family with school-aged children, or empty nesters looking for a retirement home. Once you determine who would be the best candidate to buy your home, they will work with you to tailor your home listing to speak to the specific needs and interests of that particular group.

They will help you determine your marketing budget

You don’t have to spend thousands of dollars to effectively market your home, but there are a few paid strategies that you may want to utilize. The MLS, or Multiple Listing Service, is a popular tool many sellers use to connect with prospective buyers. It’s an online platform only accessible by licensed real estate agents. The benefit of listing on the MLS is that you’ll likely connect with more seriously interested buyers who are already working with a real estate agent on their purchase. MLS listings also contain more information than what you’ll find on a typical online home listing, so you can share more about your home. There’s a small fee associated with using the MLS, and The Crouch Team will help you decide if it’s something you want to invest in.

Another paid advertising tool that you can use is a promoted social media ad campaign. This is a tactic that many sellers are finding success with. Facebook allows you to set a budget for your promoted ad, and they will only spend what you authorize. You can use the information that you discovered when determining your ideal client to decide how to best target your social media ad campaign. You’ll also benefit from Facebook’s tracking system that logs user information each time they click on an advertisement to ensure they show each user the most relevant ads. If someone clicks on your ad one time, their information is logged even if they don’t request more information or share their email address. This increases the likelihood that they will see the ad again in the future. 

They will make sure you don’t miss the obvious advertising tools

Sometimes it’s easy to neglect the obvious advertising methods in favor of the newer and flashier options. The Crouch Team believes that the best approach is to include both elements in your real estate marketing plan rather than neglecting one in favor of another. They will encourage you to put a “for sale” sign in your front yard because they know this is a great way to get your neighbors talking about your home’s availability. They will take time to help you write a compelling description to include with your home’s online listing. 

They will recommend which professional photographers in the area are best for taking pictures to include with your home’s listing. If you choose to schedule an open house, they will help you promote the event and be around to answer questions from prospective clients and their agents. They will use their network of connections with other agents in the area to spread the word about your home’s availability when it’s almost time to make your listing public. They will even advise you on the best season, day, and time to officially publish your listing so that you attract the most attention from online shoppers. 

Ready to sell? Work with The Crouch Team

Christy Crouch
has worked in the real estate industry for over 30 years. She has helped many clients develop an effective real estate marketing plan that led to a quick and profitable sale, and she would love to do the same for you. Reach out to Christy and her team if you’re interested in selling your home. They will work tirelessly to help you reach your goals and walk away from closing with a larger check.

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Christy Crouch

Founder, Team Leader

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